Preview: Guerlain Rouge Automatique

Guerlain is coming out with a new lipstick!! Too bad I’m not too excited about it for a couple of reasons:

  1. Guerlain currently has, what… 4-5 different lipsicks? There’s the Rouge G, Rouge G le Brillant, Kiss Kiss, Kiss Kiss Strass. Lip glosses in stick form include Kiss Kiss Baby and Kiss Kiss Stick Gloss. Is it really necessary to have another one?
  2. Ugh, the packaging. Doesn’t it remind you of those Bonne Bell lipsticks we had when we were young, but just much more expensive?

These photos were posted by Teen Vogue’s beauty director, Eva Chen, on her Twitter. You can see her other photos here.

The lipstick will be available in a wide variety of skin-tone flattering shades.

Click for more photos of the actual product…

So yeah. You slide the tab up and the lipstick comes out. I’m not a fan of the slider tab NOR of the square tube. Guerlain can do much better than this!

This lipstick is supposed to be a relaunch of one of their historical products, also called Rouge Automatique, from 1936. Here is an original advertisement from that time:

What are your thoughts? Are you excited about this release?

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8 thoughts on “Preview: Guerlain Rouge Automatique

  1. Yeah, not impressed with packaging, it reminds me of those push up lollipops you used to get when i was young. Its tacky. And it’s kind of daylight robbery to charge so much for the lipstick just because it has different packaging. (No doubt it will be, compared to Guerlain’s usual-already-quite-pricey-lipsticks)

  2. haha it reminds me of the push up candy you stick your finger and push up to get the candy to go up. i agree, i’m not a fan of the slider and the square thingy its in.

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