Hello! I’m back today with another fashion post. I’ve noticed that my blog has transitioned from skincare and makeup to more fashion, and I apologize to any long term readers who aren’t the biggest fan of fashion. I feel like as I age, I’ve become way less experimental with my skincare, preferring to use products that are more suitable for my skin type, and I also rarely wear makeup now that we’re working from home all the time. I still love fashion, as whenever I do get to leave the house, I try to be a bit more dressed up since the opportunities to do so are so limited now.
That being said, this isn’t a true review. The weather in Vancouver is still really warm, and I haven’t been leaving my house or needing a coat this warm. However, since we are slowly entering fall, I know many of you are looking for coats like this, and I wanted to get this initial thoughts post out as soon as possible so that you can have some kind of information to help you make purchasing decisions. I also noticed that The Curated is reopening pre-orders for this coat (and other teddy coats) this week, so I hope that this post will be useful to those who are looking to buy a teddy coat from The Curated.
Anyways, onwards with the post!
I’ve never been a fan of the teddy coat trend, but since we’ve been working from home all the time, I’ve been spending more and more time with my fleece blanket. That’s when it clicked that I could technically be wearing a cosy fleece blanket with me everywhere I go, and still be fashionable, in the form of a teddy coat! I was a little concerned that the teddy coat trend had already been over by the time I caught on, but based on an Instagram poll, it looks like 2/3 of you still believe that teddy coats are on trend. Regardless, the potential to be walking around in fleece blanket was too much of a draw, and I started researching teddy coats.
You know my love for all things luxurious, so I had to start my search at Max Mara, whose teddy coats are amongst their most classic coat lines. Unfortunately, they are also priced at astronomical prices so I had to let that go. I also searched on Etsy, as well as other more conventional websites for clothes such as Saks, Nordstrom, The Bay, and Simons, but it seemed like most of the teddy coats that were available were either thousands of dollars for real wool, or a few hundred for synthetic materials. As I grow older, I really prefer to invest in a good solid piece of clothing and then I never have to replace it again, so I prefer natural fibres to synthetic. That means looking at wool, silk, cashmere, alpaca, camel hair, etc. I also didn’t want to pay a ton of money for something that was still considered a trend item.
I randomly stumbled on the brand The Curated on Instagram, which has just been around for the last 2-3 or so years. It was started by a female entrepreneur, a lady who is South Korean by heritage, but adopted to Australia, lived in China for a few years, and now she has set up her home base in Norway. Initially, the brand focused on affordable yet luxurious double faced wool and cashmere coats, but in the last year, they’ve expanded to teddy coats, alpaca, and other materials. The coats are very minimalist, and most of them are made of double faced wool / cashmere and is unlined. The products really remind me of Max Mara but without the steep price point.
The brand philosophy is also centred around sustainability. The Curated works with vertically integrated suppliers (those who harvest the wool, make it into fabric, and also manufacture the coats) in Inner Mongolia, in China, where a lot of the world’s wool and cashmere production is located. Most of the fabrics used are leftover from prior seasons, so it is more sustainable. Lastly, the products ship directly from China, so customers don’t incur the additional costs of having the items stored in local warehouses, and having to pay shipping twice (from the supplier to the warehouse then to you). Because the fabrics are mostly past season leftovers, the coats are made in limited quantities and sell out very quickly.
The coats are all very reasonably priced. The wool / cashmere blended coats start at US$295 and then the 100% cashmere coats are US$875. Shipping is not free, but it’s a reasonable US$25. You can also see how much taxes you will incur before you order, so you know the all-in cost and there won’t be surprises upon arrival.
I ordered the Classic Teddy Coat in Camel, which was priced at US$295, plus US$25 for shipping and another US$97 for taxes and duty (prepaid at the time you order), so all in I paid US$417, which converted to approximately C$550. It shipped from China (directly from the manufacturer, to save costs), using DHL. My order arrived super fast. I placed my order on Sunday night (past midnight), my item shipped on Tuesday from China, and I received it Thursday afternoon. Estimated delivery was supposed to be the following Monday, but then I received a notification on the Thursday that my order was out for Delivery.
The Classic Teddy Coat is made of 100% wool outer, plus a silk lining. The texture for teddy coats vary significantly on the market, you can get ones that are more fleecy, and ones that are more like faux fur. The Classic Teddy Coat was inspired by the texture of the Max Mara classic teddy coats, so you get a very luxurious product without the $5000 price tag. The Classic Teddy Coat comes with beautiful lapels, as well as is single breasted using metal eye and hook closures.
The Classic Teddy Coat is one of two teddy coats offered by The Curated, the other is the Modern Teddy Coat, which does not have lapels. In addition to camel, the Classic Teddy Coat is also available in a sand colour, which lighter and more cool-toned. I love my camel coats, and I also love warm tones for fall, so it was a no brainer which colour to pick. Both the Teddy Coat and the Modern Teddy Coat come in a long version, which comes down to your calves, as well as a shorter version, which is thigh length. I wanted something that would be wearable through the winter, so I picked the longer version.
In terms of sizing, I went with my usual M size. I’m 169 cm (5’6.5) and I usually wear a size M or US Size 8 / UK size 12, and it just so happened that the founder of this company, Nicola, also is my size, so I was able to use her sizing for reference. I also sent a message to their customer service just to confirm the sizing, and they did confirm that I would be best with a size M.
One thing to note is that it just so happened that my coat in my size was available for sale right then and there, but because The Curated primarily uses past season leftover fabrics for sustainability, based on my research, they primarily rely on pre-orders for their product sales. As such, the item you want might not be available to purchase and ship right away. Pre-orders will be announced via their Instagram and Facebook group, so keep an eye out if a particular item you want happens to be sold out now. There’s a schedule posted on the Curated’s website that has an estimate of when things are expected to ship.
My initial thoughts
My teddy coat arrived in a vacuum seal bag. I understand this is to save costs and so that customers don’t to pay extra for an extra large shipping box. I have no issue with this because the box will get thrown out anyways, whereas the vacuum seal bag is great to be reused for future travel or packing. Because it’s vacuum sealed for so long, you do have to fluff it out a bit before you wear it. You can either throw it into the bathroom after a shower so the steam will allow the coat to fluff out and straighten, or you can also gently steam it to steam out any wrinkles. Do not use an iron on this!
Of course, being the impatient person that I am, I had it hung up for an hour and then I decided to steam it, first on the silk side, where I spent most of my time steaming, and then very very quickly on the wooly side. The wrinkles mostly steamed out, with some faint lines still remaining, which I’m pretty sure will fall on their own as the coat wears. As I was steaming it, I did make a note of the quality of the fabric and stitching. The silk is very soft, and is not a thin layer of silk – it felt quite substantial, which I’m sure is necessary to prevent ripping as the coat is pretty weighty.
The stitching is okay – not amazing, because the knotting was done a bit messily, and the stitches aren’t evenly spaced out or as tight in some areas, but it’s fine for the price point. I found one very light snag in the silk lining, but it’s very faint and not very noticeable. I also noticed a few of the wool fibres detaching from the coat; it was just a few standalone fibres though, which isn’t unusual for a furry coat like this.
The medium size that I purchased fits me pretty much perfectly. It is slightly oversized, which is what I prefer. The sleeves are a tiny bit short, but it’s not a huge deal. It’ll look wonderfully layered over both thin and thick sweaters. As mentioned previously, I am 5’6.5, and the coat is pretty long on me, hitting me at my upper calf (modelling shots below). I think this is a good length for me.
The coat is heavy. It is also very warm and cuddly. I love wearing it, even just around the house, because it feels like I am just walking around in a cuddly blanket. I haven’t worn it out very much, but wearing it at home does feel very warm. It’ll be a great piece to wear if I don’t feel like wearing my parka, and it’s too cold for my Max Mara Manuela coat. It’s not waterproof, but wool is naturally water resistant so it would be okay to wear in the snow as well, just not in a rainstorm or downpour.
This wasn’t a huge deal to me, but it might be to some people – the colour of the coat is not a true camel. Next to my Max Mara Manuela coat, which I consider to be a true camel colour, the Curated Classic Teddy Coat in the Camel colour is more of a warm, rusty brown. That being said, the colour still looks great on me, and the warm tones make it absolutely perfect for the fall season. I just wanted to point it out in case people were looking for a true camel coat. I posted about this on the Curated Community Facebook Group, and Nicola the founder responded saying she’s noticed the colour difference and they’ve been thinking about changing it, so in the future there might be a truer camel teddy coat coming. In the meantime, if you’re not the biggest fan of the warm tones, the sand colour is a much cooler-toned colour.
I’ve read people say that the feel of this coat is more akin to a faux fur coat than a true teddy coat. I disagree. Even though I don’t own any other teddy coats, I’ve touched them in store, and I do think this feels like a true teddy coat made of natural fibres. If you buy a teddy coat made of synthetic fibres then you might end up with something that’s more faux sherpa, but that wasn’t the look I wanted.
This coat doesn’t have buttons, rather you close it up using a set of hook and eye closures. They’re very easy to use, and well hidden in the teddy material, so it maintains the minimalist look.
Comparison with Max Mara coats
As you may recall, I did a lot of research on Max Mara coats last year as I was trying to decide which one I wanted to buy. As I wasn’t looking at buying the Max Mara teddy coat at that time, I didn’t specifically try on or do a deep dive at Max Mara teddy coats. That being said, I can do a quick high level comparison between the quality of my The Curated Classic Teddy Coat, and my Max Mara Manuela coat which I’ve had for about a year.
The biggest difference between the Max Mara coat I have and my teddy coat is that the stitching on the Max Mara coat is done absolutely beautifully. If you’re a stickler for little details like this, then you can’t beat the even, tight stitching on the Max Mara coat. There’s a reason their coats are so expensive, and part of that reason is the attention to detail is really there. That being said, if you are okay with not 100% perfect craftsmanship, but the items are made with quality materials, then I don’t think there’s a huge difference between Max Mara and The Curated. I’m very happy with the wool fabric of my The Curated Teddy Coat.
In terms of materials, Max Mara has several teddy coat styles that come out each season. They are all very similar in look and price, BUT they can be very different in terms of material. I’ve seen Max Mara teddy coats come out in 100% wool, a wool / cashmere blend, a wool / synthetic blend, and even other types of materials. I haven’t looked too deeply into why there’s a discrepancy but I’ve just noticed that there is one. Obviously if you are comparing a wool / cashmere or alpaca blend teddy coat by Max Mara, then the quality of the material and the softness should be superior to The Curated teddy coats, but if you are comparing a wool / synthetic blend or even a 100% wool Max Mara teddy coat, then the quality differences will be debatable, especially since the Max Mara version is nearly 10x more expensive than The Curated.
Max Mara often releases double faced wool / cashmere blend coats, and they are way pricier than The Curated’s coats. Something like this would be indistinguishable from a The Curated coat. Even the Weekend Max Mara Ted Coat I tried on last year, which was 100% wool but not that soft, was more expensive than the 30% cashmere / 70% wool coats put out by The Curated. The S Max Mara coats I tried on were softer than the Weekend Max Mara coats, but those are even pricier (and are still only 100% wool). If you are looking for a double faced wool / cashmere blend coat, then I don’t think you can go wrong with the price point of The Curated.
The Curated also has 100% cashmere coats for US$900. By comparison, Max Mara’s 100% cashmere coats are usually over C$5,000 and can go up to C$8,000. Both are lined.
Overall I’m very happy with this coat purchase and I’m very excited to get a lot of wear out of it this fall and winter. For a price of C$550, you get a beautiful coat made of quality and natural materials. I can’t wait to incorporate it more into my fall wardrobe (or just continue to wear it around the house).
I already have a minimalist coat from Max Mara (my Manuela coat), which I am very happy about. If I had discovered this brand before I purchased my Max Mara coat, there’s a chance I might not have even gotten the Max Mara coat and just bought something from The Curated. The styles are all beautiful and I think worth a look if you are interested in getting a minimalist wool coat.
This post is not sponsored. I purchased this coat with my own money. I do not use affiliate links.