IT Cosmetics Your Skin But Better CC Cream SPF 50+… does it live up to its hype?

IT Cosmetics Your Skin But Better CC Cream SPF 50+ review

IT Cosmetics launched in Canada last year, and I was sent a tube of their Your Skin But Better CC Cream SPF 50+ (C$49 for 32mL) to try. This is one of IT Cosmetics’ most raved about products, and I was really excited to see how it lives up to the hype and its claims.

This is the first CC cream I’ve tried in a long time, and it has some pretty hefty claims (per the IT Cosmetics website):

Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness, this breakthrough color-correcting cream never creases or cracks and instantly camouflages skin imperfections including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E that work in harmony to diffuse the look of wrinkles, minimize pores and give you a more radiant, supple and flawless-looking complexion.

The ingredients look pretty impressive, with snail secretion filtrate (a popular K-beauty ingredient), Babassu Oil (Orbignya Oleifera Seed Oil), bergamot fruit oil, lim oil, grape seed oil, avocado oil, niacinamide, and a very long list of plant extracts and oils. It also contains SPF 50 in the form of titanium dioxide 9.0% and zinc oxide 6.3%. In terms of the makings of a CC cream, IT Cosmetics got it all right. In addition, it comes in seven shades, which again is impressive for a CC cream, which following after traditional Korean beauty, usually only comes in 1-3 shades that are all very light / fair. This one has something for almost everyone, from fair to deep.

I was sent the shade Fair, which looks super light in the tube but actually does a pretty good at adjusting to my skin tone. It is still just slightly too light for me so I’ve been making it work for a tinted powder. It blends in very, very easily, and I just pat it in with my fingers. I can get light to medium coverage with this, and it also does a pretty good job at covering redness. It’s also lightly hydrating, which is great because I have dry skin.

My biggest dislike, and the reason why I actually don’t like this CC Cream for day-to-day, is that it doesn’t fully dry down. I really need to powder it quite a bit in order to get it to stay on my face, otherwise it slips and slides around. While I appreciate that it is an all-in-one product for moisture, anti-aging, sunscreen, and tint, I generally prefer to rely on individual products for each purpose anyways (including applying an actual sunscreen because the sun block in a foundation is never enough for true sun protection). I have relatively dry skin too, so I can’t imagine how much it will slip and slide on someone with oily skin. Also, because it has some slip, I find it settles a bit into my lines and pores unless I really powder it down.

With all of the products on the market now, and all of the products on my bathroom counter, I don’t find myself reaching for this one very much, if at all. The only time I can think of that this would be good for is travel, and even then I’d want to apply a separate SPF to get true sun protection.

If you are looking for an all-in-one product for travel or for convenience, then you might find luck in this one. It does have some very promising ingredients and it is priced pretty fairly based on what it can do.

You can find IT Cosmetics at Sephora in Canada.

Product provided by PR for review consideration; all opinions are my own.