ILIA Beauty has been on my radar for ages as I continue my journey into natural beauty. ILIA was founded in Vancouver in 2011 with just six Tinted Lip Conditioners, and now it has grown into a line that includes foundation, more lip products, powders, highlighters, and even brushes. Today I am sharing with you some products from their fall 2016 collection.
If you’re unfamiliar with ILIA’s Lipsticks (US$26), they contain a LOT of good ingredients in there to help condition, moisturize, and care for your lips. If you have dry lips and find most lipsticks too drying, you need to try these. You can see in the ingredients list below that they contain a plethora of humectants and moisturizers such as cocoa seed butter, sunflower seed oil, sesame seed oil, linseed flax seed, olive fruit oil, and rosehip seed oil. Generally, they are on the sheerer side due to the high concentration of oils, but that also makes it incredibly wearable on a day to day basis, and is great for those who work in more conservative environments where truly pigmented lipsticks can be too much of a standout.
There are three new lipsticks in shades The Brides, Madam Mina, and Lucy’s Party. The Brides is a beautiful warm nude; Madam Mina is a warm mauve nude; and Lucy’s Party is a gorgeous oxblood. I LOVE all of these shades, they are so wearable on all skin colours and for all seasons. Of course for fall, Lucy’s Party is my top pick, but The Brides and Madam Mina are also great for everyday wear. The Brides, very aptly named, is also a very pretty soft bridal colour. As with the rest of the ILIA Lipstick line, they are relatively sheer, but can build up to more colour.
In terms of wear, these lipsticks are also slightly heavier than what I am used to, but that’s due to the moisturizing oils in the formula, especially if you need to build up to get more colour. Wear time is so-so, around three or so hours before a touch-up is needed. These lipsticks are incredibly moisturizing though, which is great for when my lips are very dried out.
In addition to the lipsticks, I also have the new Translucent Loose Powder to show you, as well as the accompanying face brush. The new powder, called Fade into You, is super finely milled, and I love the travel-friendly packaging where even though it is in a sifter format, you can close the holes so that the powder doesn’t spill everywhere when you move it around. It is also certified gluten-free.
I didn’t feel like it was super mattifying or oil controlling. It does leave my skin feeling very silky at first touch, but that quickly goes away after the first hour or two. It is entirely translucent, and I did not notice any white cast. If you have oily skin, or need something that is more mattifying, then this new powder won’t do it for you.
The new face powder brush is 100% cruelty-free, made of taklon. The brush is super soft, and very dense, making it perfect for dusting on powder. I love the rounded, tapered design too, which is my preferred shape for powder brush. It makes it super easy to apply powder into every crevice, without disturbing your makeup. Even though it is taklon, I do feel like it picks up a decent amount of powder (unlike some of my other taklon brushes). I am kind of a brush snob, preferring natural-haired Japanese-made brushes to synthetic ones, but these definitely get my stamp of approval as a good powder brush.
For fall, ILIA also has three new shades in the Vivid Foundation range, as well as a new buffing foundation brush (it’s SO GOOD, seriously). My top pick of the entire fall line is still the three new lipsticks, they are just too beautiful to pass up!
Lipsticks in The Brides, Madam Mina, and Lucy’s Party
Lipstick ingredients list: Ricinus Communis (Castor) Seed Oil*, Sesamum Indicum (Sesame) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Beeswax (Cera Alba)*, Triisostearyl Citrate, Euphorbia Cerifera (Candelilla) Wax, Theobroma Cacao (Cocoa) Seed Butter*, Zea Mays (Corn) Starch*, Linum Usitatissimum (Linseed) Flax Seed*, Olea Europaea (Olive) Fruit Oil*, Rosa Canina (Rosehip) Seed Oil*, Salvia Officinalis (Sage) Leaf*, Tocopherol. May contain: Mica, Titanium Dioxide CI77891, Black Oxide CI77499, Yellow Oxide CI77492, Red Oxide CI77491, Red 7 CI15850, Red 28 CI45410, Yellow 5 CI19140. *Certified Organic Ingredients. Ingrédients Certifiés Biologiques.
These ILIA products were provided by PR for review consideration; as usual, all opinions are my own.