Review + swatches – the Estee Edit Mattified Lipsticks in Wrapped & You’re Welcome, and Lip Flips in Turn Up & Turn Down

Estee Edit Mattified Lipsticks in Wrapped & You're Welcome

The Estee Edit by Estee Lauder is new makeup and skincare line by Estee Lauder, featuring products inspired by and curated by muses Kendall Jenner and Irene Kim. The products in this line are all very edgy, targeted for the younger generation that want more bold colours, multi-tasking products, and lightweight textures. When I first heard about this brand, the thing that stood out most to me were the lipsticks. Estee Lauder’s Pure Colour Envy lipstick range is among my favourites, so I was curious to see how the Estee Edit lipsticks matched up.

The two lipsticks I received were part of the Mattified Lipstick formula (C$26 each), in shades Wrapped and You’re Welcome. Wrapped is a pretty raspberry matte cream, and You’re Welcome is a bold red. Based on the technology of matte lipsticks nowadays, I was a bit disappointed in differences in the texture of these two lipsticks. You’re Welcome is a beautiful, creamy, opaque-in-one-swipe type of lipstick. Despite it being a matte shade, it didn’t feel drying or crepey at all. Whereas Wrapped felt drier and looked patchier as well. Wrapped is definitely a lipstick you need to warm up a bit first before applying, or apply with a lip brush so that you can get more of the creamy colour in one even application.

Wrapped, being a darker colour, also stained my lips for a good bit and had to be removed vigorously with oil cleanser. You’re Welcome did not stain so much alone, but with the Turn Down layered on top also stained a bit. This is great if you want a long lasting lipstick… bad if you generally don’t like staining.

Estee Edit Mattified Lipsticks in Wrapped & You're Welcome

In addition, the Estee Edit’s lipstick line also contained two unique shades aimed at transforming your existing lip colour into something different. The Lip Flip Shade Transformers (C$26 each) in Turn Up, a bright yellow created to brighten your existing lipstick, and Turn Down, a sheer black created to darken your existing lip shade, are unique to the market and not something most mass-market brands have.

You can see in the swatches below that both of these swatch sheer and matte, which make them perfect for mixing with your existing matte shades. The sheerness is good because then you don’t end up with a yellow or black lip. I tried playing with these on some weekends, and I have to say that I’m not really a fan. I’m a lipstick junkie so I have amassed a large collection of unique lipstick shades, which means that I don’t really need this as much as those who may not have as many lipsticks. That being said though, I’m not a fan of the dry, matte texture. It feels relatively drying on me, and I also feel like the yellow and the black settles a bit into my lip lines so that you don’t get a very evenly blended colour. Turn Down, in particular, was very patchy and the end result was not great. It might work better if you mix the shades on the back of your hand before applying, but it takes away the convenience factor.

Estee Edit Lip Flips in Turn Up & Turn Down

Overall I’m still a bit on the fence about these lipsticks. The texture, pigmentation, and finish of You’re Welcome is great, but Wrapped was not, and neither were Turn Up or Turn Down. It’s probably safe to say you should try these lipsticks on in person before you pick ones to purchase. Alternatively, I highly recommend checking out the Estee Lauder Pure Colour Envy lipsticks, in the original, Shine, and Matte formulas, all of which are amazing and I have nothing negative to say about.

The Estee Edit products are available now exclusively at Sephora in stores and online.

Estee Edit Mattified Lipsticks in Wrapped & You're Welcome

The swatches

You’re Welcome (single swipe, then layered with Turn Up, and Turn Down), and Wrapped (single swipe, then layered with Turn Up, and Turn Down)

Estee Edit Mattified Lipsticks in Wrapped & You're Welcome

Turn Up and Turn Down

Estee Edit Lip Flips in Turn Up & Turn Down

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