One of my most anticipated launches this year is the Make Up For Ever Ultra HD Foundation (C$50). The popular HD Foundation was reformulated with 4K technology in mind, it comes in a whopping 40 shades to accommodate any skin colour. The new Ultra HD Foundation contains:
- Amino Acid Coated Pigments—reflective particles that blur flaws and provide translucent, invisible coverage
- Hyaluronic Spheres—hydrate and plump the skin for a longer, more comfortable wear
- Sericite—a fine grained mica that adds light reflecting properties to create a radiant and luminous effect, mimicking the vibrancy of naturally beautiful skin
This foundation is probably the most high maintenance foundation I’ve ever used. If applied correctly, you will get beautiful, flawless skin that looks amazing off and on the camera. If applied incorrectly, you will get a greasy mask that clings onto your dry spots and slides off the rest of your face. The shades I received were Y325 (original HD foundation shade 118), Y245 (original shade 120) and R300 (original shade 135). I was matched to shade 120 in the original HD formula, and I’m happy to report that the new Ultra HD shade Y245 matches my skintone perfectly.
The texture is a very light fluid that feels lightweight and provides sheer to medium coverage that’s slightly buildable. It’s great at covering my redness, but doesn’t work too well to cover dark spots or any dark areas around my chin. The lightweight formula just melts into my skin and blends in seamlessly.
The trick to using this foundation is that your skin needs to be hydrated properly, but with no leftover cream residue on the surface of your skin. I normally prep my skin with about a dime sized amount of Kiehl’s Iris Extract Treatment Essence, about one and a quarter pump of Estee Lauder New Dimension Serum, then one pump of Reversa’s Anti-Wrinkle Cream SPF30. This amount of product, when used in layers, absorbs into my skin quickly and leaves it plump and moisturized. If I followed that with the Ultra HD Foundation, then my foundation will look amazing with a slight glow, stay put all day without smudging, sliding off, et cetera.
On the other hands, on the days that I use a quarter pump more moisturizer, or a tinge bit more of the treatment essence, then the foundation not only will cling to any dry spots on your face, but also mixes with any oils to create a greasy mess that eventually just slides off. With the layer of moisturizer on top of my skin, the foundation ends up clinging to the moisturizer and not directly to my skin. Once the moisturizer gets absorbed, the foundation continues to sit on top of the skin without being blended in.
When this foundation looks good, it looks so incredible, but when it looks bad, it just looks terrible, so I’m on the fence about how I feel about it. I think for a mid-luxury foundation that costs $50, it shouldn’t require so much effort to pull off. It really takes a lot of trial and error to get it right, and that’s too much trial and error for this girl who prefers ready-to-wear makeup. In conclusion, I wouldn’t recommend the Make Up For Ever Ultra HD Foundation.
You can purchase Make Up For Ever at Sephora in stores and online.
From left to right: Make Up Forever Ultra HD Invisible Cover Foundation in Y245, Y325 and R300
Wearing Make Up Forever Ultra HD Invisible Cover Foundation in Y245