Only preliminary information is available now, but you guys now how excited I get about H&M designer collaborations. I own pieces from prior collaborations such as Lanvin, Sonia Rykiel, and Maison Martin Margiela.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” says Olivier Rousteing, Creative Director of Balmain.
At the Billboard Music Awards, Olivier Rousteing himself and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet revealing the first pieces of the collection.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise”, says Ann-Sofie Johansson, Creative Advisor at H&M.
Available from November 5th, in around 250 stores worldwide, the collection will feature clothing and accessories for both women and men. Time to line up, guys!