H&M beauty range to launch this fall

HM2

I don’t normally post press releases but this one is just too exciting! H&M is to launch their beauty range later this fall with over 700 products, available at 900 stores. I only have preliminary information available now, but check out the pretty photos to satisfy your curiosity. From what I can tell, there is going to be nail polish, lipstick, eyeshadow, liquid eyeliner, bronzing powder, powder, and more. The packaging is black and white lacquer, and reminds me a bit of Tom Ford Beauty packaging.

This line will replace any existing beauty products at H&M, and will also include a premium beauty line and a Conscious range of Ecocert-approved sustainable products.

Who else is excited about this launch?

HM1

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5 thoughts on “H&M beauty range to launch this fall

  1. This is indeed exciting! I’ve tried their nail polishes and random brushes and they are quite decent. I hope this new line will live up to the hype – I agree, those photos look like it could be a launch for Tom Ford!

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