I don’t normally post press releases but this one is just too exciting! H&M is to launch their beauty range later this fall with over 700 products, available at 900 stores. I only have preliminary information available now, but check out the pretty photos to satisfy your curiosity. From what I can tell, there is going to be nail polish, lipstick, eyeshadow, liquid eyeliner, bronzing powder, powder, and more. The packaging is black and white lacquer, and reminds me a bit of Tom Ford Beauty packaging.
This line will replace any existing beauty products at H&M, and will also include a premium beauty line and a Conscious range of Ecocert-approved sustainable products.
Who else is excited about this launch?