For its 30th anniversary this year, Make Up For Ever revamped its entire eyeshadow line and created the Artist Shadow, a range of 210 eyeshadows available in 5 different textures and finishes – matte, satin, iridescent, metal, and diamond. The new eyeshadows are based on a breakthrough formula that include Pigment Atomization, used for maximize colour delivery to up to 88% concentrated pigment (the highest on the market), and Water-Blend Technology, which allows for increased blendability and even texture.
I was invited to play with the Artist Shadows in person and also create my own palette. Just like Make Up For Ever’s founder, Dany Sanz, we started off by creating a mood board that reflected our moods and feelings at the time. I had recently just booked a vacation to sunny Mexico so I had summer tropics in mind. For my shades, I selected a diamond gold (D410) to highlight, a metallic emerald (ME304) as the main shade, and an iridescent bronze (I328) to accentuate. The emerald and bronze shades were swatched with just one swipe, and the gold shade had multiple swipes.
All of the shades that I swatched at the event were beautifully smooth, pigmented, and absolutely gorgeous. All of the darker colours swatched extremely rich and bold, with plenty of depth, and while the lighter colours weren’t as rich but were still smooth and easy to use. Because they apply super smoothly, you don’t technically need a primer to help the colour adhere (you may still want it for longevity though). The pink and red shades can also double as blushes, so the products are extremely versatile.
I definitely recommend you check these out in store. With more 210 shades, you are bound to find ones that you love to create a palette with. Or if you’re like me, you get stuck with indecision when faced with so many options, so something like a mood board would be very helpful to help pinpoint the shades you want.
Priced at $25 for a single, $39 for duo, and $50 for trio, the Artist Shadows are available at Sephora.ca and Make Up For Ever boutiques starting in September. The eyeshadows come in magnetic pro pans that you can customize and store in the single, duo, or trio cases, perfect and convenient for travelling!