The first time Anna Sui’s lipsticks were mentioned on Maddy Loves was way back in 2011 when I proclaimed my love for this to-die-for formula. When I attended Anna Sui’s fall preview a few weeks ago, I was re-introduced to the Anna Sui lipstick, which had been reformulated since I fell in love with 570 Glamourous Bloom.
Anna Sui’s new lipstick comes in two formulations – Vivid Base and Dazzle Base. According to the press release, both lipstick formulations contain several different types of oils to increase the moisture effect. Vivid Base also contains oils that help the lipstick adhere better to the lips and to increase wear, whereas Dazzle Base contains oils that plump up the lips for a glossy effect. There are 22 shades in total between the Vivid Base and the Dazzle Base.
The colour I have to test is 301. The 300s include all pink shades and 301 is a yellow-based pink with gold sheen. The gold sheen here is much more apparent on the lips compared to 570 Glamourous Bloom, and the colour is less transparent.
Pigmentation is excellent, but I felt that the colour settled a bit into my lip lines. Like 570 Glamourous Bloom, 301 was not at all drying and was very comfortable to wear. Wear time is quite average, due to the glossy and creamy nature of the lipstick, and will be even shorter if I am drinking/eating.
Swatches here show, from left to right, one swipe of lipstick, two swipes, and three swipes.
The packaging of these lipsticks is very intricate and it shows that a lot of thought was put into the design. In Anna’s signature black lacquered rose design, the lipstick tube looks like a bouquet of roses in a black vase.
Overall this is a sold lipstick offering, and priced at $29, it is not too expensive either. It is available now at Shoppers Drug Mart and Murale locations, and will be available soon at four the Bay locations across Canada (Eaton Centre, Yorkdale, Sherway and Downtown Vancouver).