I was looking for an eye cream that is creamy, easy to absorb and hydrating without being heavy, preferably some brightening as well. I bought It’s Potent! at Sephora after feeling the texture of the cream in my fingers and it felt light and creamy, perfect for my purpose.
What it claims (from BenefitCosmetics.com): Your eyes can’t keep a secret…they’re the first to show signs of age & stress. It’s potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage.
Price: $32USD/$36CAD for 15mL
The good: The texture feels great as it feels like a light, fluffy cream that spreads easily, so you don’t need very much. It is hydrating enough for daily needs and isn’t heavy. It also absorbs quickly so if I used it in the morning, I didn’t have to wait to put on my concealer. This little guy lasts forever: I purchased it last August and I’ve been using it every night and I’m still not done yet, so while it might look kind of pricey at the beginning, it lasts a LONG time.
- Great texture: fluffy, light cream
- Spreads easily, absorbs quickly
- Don’t need a lot, the jar lasts a long time
- Hydrating for daily use
- Not heavy
The bad: It claims brightening effects, but I didn’t notice any brightening at all. I also really dislike the jar packaging because the cream always gets underneath my fingernails. I would love to see this in an airtight pump bottle design.
- No brightening effect
- Dislike jar packaging
Overall: It is a good eye cream for people in their early to mid-twenties who need that little bit more moisture but don’t need any anti-aging yet. I used this exclusively at night, but you can use it for the day time as well because it does absorb so quickly so you don’t need to wait for it to absorb before applying makeup. The value is also pretty good as it takes almost a year to finish a 15mL jar.
- Product: 16/20
- Value: 4.5/5
- Packaging: 3/5
- Ease of Use: 4/5
- Overall: 27.5/35 | B+
- Repurchase? Likely, if I can’t find anything else I really like