Today is International Women’s Day and I received this press release from Lise Watier PR about how Lise Watier plans to celebrate:
Lise Watier Cosmétiques is proud to launch a virtual campaign for International Women’s Day. All ladies across Canada are invited to join the movement of solidarity for women by sending their best kiss in support of the Lise Watier Foundation.
To participate, women interested can subscribe online at fondation.lisewatier.com and upload a picture of their colorful kiss. For every kiss received, Lise Watier Cosmétiques is committed to make a $1 donation to the Lise Watier Foundation (up to $5000). The participants also get a chance to win one of 100 HAUTE COULEUR lip lacquers, the latest Lise Watier creation that guarantees a highly colorful kiss and an exceptional coverage! And that’s not all! A giant mosaic will be made with all the pictures received to build a great work of art for hope!
Participants who invite five friends to join A KISS FOR HOPE will receive a $2 discount on the purchase of ROSE TENDRESSE through the Online Lise Watier e-boutique. All revenues generated by this product’s sales will be donated to the Lise Watier Foundation.
From March 8th to April 8th, send your KISS FOR HOPE. Results for the HAUTE COULEUR lip Lacquers will be announced on April 12th, 2012.
About Lise Watier Foundation
In November 2009, Lise Watier launched the Lise Watier Foundation whose mission is to help women in need through non-profit organization based in Canada. The first corporate initiative was to dedicate PLUMPISSIMO’s ROSE TENDRESSE shade to the Foundation. Since April 2010, this product generated more than $170 000 for the Lise Watier Foundation.