I love to blog. This year, I am going into my fourth year of beauty blogging and second year under the name Maddy Loves. During my blogging experience, I have met and have gotten to known some amazing ladies, some of whom I speak to more than some of my other friends who I met through school or work. I feel the blogging community is incredibly tight and guarded sometimes, but they are more than willing to open themselves up to newcomers who are in need of a friend in cyberspace. While I do not receive millions of visitors a month, yet, I feel like I should still share my blogging experience with you and also provide some of you with some words of advice.
Reach out to your fellow bloggers! They can be your best friends when you have questions about products, brands, or just blogging know-hows. Twitter is a very easy way to meet people as you can create an instant connection when you message back and forth. Also be courteous and check out other people’s blogs as they check out yours. Commenting on other other blogs can show that you’re interested in getting to know the other person better, and that you are genuinely interested in them as a person.
Do not be afraid to approach brand or PR reps to establish that relationship. There are countless beauty and lifestyle blogs out there in cyberspace, but there may be just a few that really reflect their brand values or strategic direction, and you could be one of them. You are not being greedy or grovelling at them, you are just promoting your own brand that is your blog, and there is nothing wrong with that.
Also, don’t be afraid to reject brand or PR reps if you feel that their brand culture just does not seem to fit with where you want your blog to be. If you’re not sure about a brand, especially if you’ve never heard about them, please do a quick Google search. You should be able to find news, forum posts and other reviews by bloggers that should give you a good idea of what their brand is like and if there is anything you should be avoiding.
Promoting yourself is really important if you want to get your name out there, but make sure to do it in the right context. If you focus mostly on high-end products, then pasting your blog name and URL on a mostly drugstore product-focused forum will get you nowhere. Establish your niche and where you fit in, and then try to get people to notice you. Make the use of major social networks such as Twitter, Facebook and Google+ to help create a human behind the blog, including interacting with your readers and other bloggers.
- Please remember your manners, including pleases and thank-yous. The internet does not mean manners are not applicable, rather you should use your manners to establish you as a person since the person reading your e-mails cannot see your body language or hear your voice.
- Don’t demand anything; you are likely not going to get what you want. This is especially true if you are asking for press samples or information about their company. They do not have to give it to you, even if you are already well established.
- Do try to maintain a long-term relationship with company or PR reps as this shows you actually care about your readers understanding their product and that you’re not just in it for the samples. This includes sending them questions of clarification of their products or brand, or just updates about yourself. Don’t bother them constantly though, maybe just one email a month or every few weeks to maintain that linkage.