Eyeshadow primers have become a staple in the modern woman’s makeup kit. Not only do they keep your eye makeup in place for hours without bleeding, creasing or fading, but the moment the eyeshadow is layered onto the primer, the colours become more vibrant and of course, more beautiful.
When you are using eyeshadow primer, make sure to accurately and carefully control how much product you apply. Too much product will create the exact opposite of what you are looking for, vibrant, long lasting eye colour, while too little will not do much to your lids. I recommend using product that is equal about one grain of rice for both eyes. You want it to be blendable yet dries within a few seconds so you can go on to apply other eye makeup; maybe 7-8 seconds of blending and drying time per eye is a good start. Also, always wait until your primer is completely dry before apply any eye makeup, this ensures that the primer creates a base for your eye makeup, as well as a wall between your eyelids and the colours that you’ll be putting on your lids.Today, I will be reviewing two of the most talked-about eyeshadow primers, the Urban Decay Primer Potion and the Too Faced Shadow Insurance.

Urban Decay Primer Potion (aka UDPP)
Too Faced Shadow Insurance (aka TFSI)
I will be reviewing these two products using three factors: container design, ease of use, lasting power and whether it helps to make your eyeshadow look better in general, and price.
Container Design
UDPP: UDPP is contained in what the name describes it to be, a potion vial. It is dispensed through using a swab similer to the ones used to apply lipgloss. You can either apply it directly with the swab, or you can dispense some onto your finger and apply it with your fingers. Personally, I find it much easier, and hygenic, to apply with the finger because you can control how much primer is used, and then with your fingers you can blend, blend, blend, making it adhere to your lids better than if you used the plastic applicator. The problem that most people have found with the UDPP is that near the end of the bottle’s lifetime, it becomes more and more difficult to get the product out of the container. Most people combat this annoyance by cutting the bottle open, but that leaves it vulnerable to drying out or bacteria in the air. However just earlier this year, Urban Decay released a new applicator design (that can be seen in the picture above), that facilitates the dispensing of the product. Many people have found that the new applicator shape has helped a bit with getting the product out. I bought my UDPP before the applicator changed, so I can’t say anything about it personally.
TFSI: TFSI is housed in a squeeze tube with a pointed tip and a very small opening to dispense the product. I find that this is a much better design because you can better control the amount of product that comes out of the opening, which will have an overall positive effect on your makeup outcome. It is extremely convenient to use, plus you don’t have to worry about bacteria getting into the container because not as much air goes into it, compared to UDPP’s container. At the end of its lifetime, you can get more product out of it than UDPP without resorting to cutting the tube open, which is an added plus.
Ease of Use
UDPP: UDPP is a lot more watery than TFSI, but equally blendable. Personally, I think it takes a little longer to dry than TFSI and that it is harder to control the amount of product that comes out of the container due to the style of the applicator.
TFSI: TFSI’s texture is similar to a light concealer. It is a bit thicker than UDPP, but it is still very blendable. You can easily control how much product you want to dispense and apply, which I really like.
Lasting Power and Eyeshadow Enhancement
UDPP: Because it is harder to control the amount of product applied, sometimes you apply a little or too much of UDPP which can affect the final turnout of your makeup. This can also include creasing at the end of the day, or loss of vibrancy in your eyeshadow’s colours. However, if you are very careful with your application, UDPP lasts about the same as TFSI. I have not noticed a big enhancement of my eye colour after using UDPP.
TFSI: You can easily control how much product is applied with the TFSI, and so your end outcome is better. I find that the lasting power is about the same as the UDPP, but boy does TFSI make a difference in how my eye makeup turns out. The colours become much more vibrant if I use this underneath everything. Sometimes it is a good thing, if I am creating a brighter look, but if I am going for a muted, day look, it may not be such a good thing.
Price
UDPP: This is available at Sephora stores in Canada, or online at sephora.com, for $22 + tax.
TFSI: This is also available at Sephora, but it goes for $24 + tax.
Overall, if I had to rebuy either of these, I would go for the Too Faced Shadow Insurance. I found that it has truly made a difference in eye makeup application for me. I actually started using UDPP first, but after I found this one, I was immediately a convert. I love it, and unless I can find something way better, which I doubt, I will continue to use this one.