As a Canadian blogger, I am going to try to shift the focus more towards Canadian brands and products. Joe Fresh is a relatively new Canadian fashion and beauty brand. The Joe Fresh Beauty line was introduced in March of 2009 and in just two years time, they’ve become one of the most popular Canadian drugstore brands. They are available exclusively at Joe Fresh boutiques and Loblaws and Superstore locations across Canada. Prices are very reasonable with their least expensive item at $4 (single eyeshadow pans, nail polish), and most expensive item priced at $20 (for the 5-minute face palette that includes 4 eyeshadows, 2 lip products and 2 cheek products). About 90% of their collection is priced at just $6, which includes lipsticks, blushers, and base products.
Today I’m going to be reviewing their Cream Lipstick in the shades Tulip and Scarlet. The Cream lipstick is housed in a sturdy, clear plastic tube with a plastic lid so you can easily see the shade. The packaging is simple and the tube very well made, both of which I am loving.
(left: Scarlet, right: Tulip)
Tulip is a dark watermelon pink that leans red. When I first saw this, I thought it looked so intimidating in the tube. As someone who wears almost only nude/peach/pink shade lipsticks, this was completely out of my safety zone. However upon swatching, Tulip is surprising in a positive way. The formula is amazing, really well done for a $6 drugstore lipstick. It is very creamy, pigmented, and applies flawlessly without settling into lip lines. I didn’t feel it to be drying at all, which is usually the case with drugstore lipsticks (and sometimes even high end ones!). The colour is also very nice. I think this would be a good “beginner’s red” for those who are afraid to wear the red lip. While bold, Tulip is still classy and not in your face like most reds. With the holiday season coming up, this should be on the top of your “to try” list.
Scarlet is a dark grape (not really scarlet, as usually “scarlet” to me says bold and red). I didn’t like the formula of this shade as much as Tulip as you can see it applied a little blotchy and not as smooth. I also felt it was a little drying. Again this is not in my usual comfort zone for lipsticks, but the colour is perfect for fall. One thing to note is that I tested this shade out for wear and it really wears for a long time! It lasted me through an afternoon of chatting with a friend and then through a big bowl of greasy Taiwanese noodle soup. Most of it was still on my lips after the noodle soup (even after using some paper napkins to wipe my lips). In the end I used some cleansing oil to get it off, but by that time it had stained my lips and they became a darker pink than usual.
Overall, I do recommend that you take a look at these lipsticks the next time you’re in a Superstore or Loblaws store. If these two colours are not your thing, they have a huge selection of shades you can choose from.